Pushing privacy is a good way to carve out a competitive niche against Google et al, as by definition they can never compete on privacy. You will still be monetized of course, but in a more civilized and anonymous way. In an age when knowing your essence is not about about love or friendship, but about more effectively selling you to advertisers, DDG is positioning themselves as the do not track alternative, keepers of the privacy flame.

After talking with Gabriel I like what Fred Wilson said earlier, it seems closer to the heart of the matter: We invested in DuckDuckGo for the Reddit, Hacker News anarchists.Ĭhoosing DuckDuckGo can be thought of as not just a technical choice, but a vote for revolution. It’s being positioned by super investor Fred Wilson as a clean, private, impartial and fast search engine. Innovative search engine upstart DuckDuckGo had 30 million searches in February 2012 and averages over 1 million searches a day. This is an interview with Gabriel Weinberg, founder of Duck Duck Go and general all around startup guru, on what DDG’s architecture looks like in 2012.

Duck duck go